MP Data & Insights - Havas Edition

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29/30 quai de Dion Bouton
92800 Puteaux
Lyon

55 ter, avenue René Cassin
69009 Lyon
Marseille

Now Coworking, 19/20 Quai de Rive Neuve
13007 Marseille
Nantes

3 rue Célestin Freinet, le Nantil immeuble B, allée sud
44200 Nantes
Toulouse

36 rue Alsace Lorraine
31000 Toulouse
Lille

15 rue du Palais Rihour
59000 Lille
La Réunion

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97400 Saint-Denis
Martinique

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97232 Le Lamentin
Havas Outremer

Spaces de la Défense, 1-7 cours Valmy
92800 Puteaux

The MP Data & Insights takes stock of the unique know-how of Havas Group's experts to collect, generate and analyse attitudinal and behavioural data.

N°7

May - June 2021

Bilan et perspectives 2021, une année placée sous le signe des meaningful transformations
Media Presse : les leaders boostent leurs audiences
Étude Marques : une visibilité assombrie par le confinement
Innovation CSA Research lance sa plateforme de résultats
Chiffres-clés Les enfants et les gestes écocitoyens
Marché Le food fait la recette
Brèves News express
Baromètre Quelles sont les préoccupations des Français ?

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May - June 2021

N°6

April - May 2020

Crise sanitaire L'abécédaire media du confinement
Étude Environnement et santé, un lien évident pour les Français
Sport Le Classique Ultime : on refait le match !
Business La TV, championne du ROI
Technologie La DCO, une réponse à l’adblocking ?
Marques Brand Driver, une solution de monitoring de marque inédite

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April - May 2020

N°5

March - April 2019

EDITO When did you have your last data check-up?
TARGETING How to identify and activate priority targets?
STUDY Employee commitment: a challenge for companies
EFFECTIVENESS Is advertising effective over the long run?
PERFORMANCE Ecselis strengthens its position in content marketing
DATA MARKETING Do CDPs create value?
NEWS FLASH Reminder

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March - April 2019

N°4

May 2018

Technology AI: a debate for specialists or for general public?
Tool Open Innovation: putting the consumer at the heart of innovation strategies
Solution Twins, the brand go-between
Brands Geo-zones, a new area of exploration for brands
Society Corporate Social Responsibility, a necessary step for the companies
News flash So you know!

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May 2018

N°3

November 2017

Management HR analytics, a mix of opportunities and risks
Panel CSA Link: privileged and direct link with consumers
Solution Loyalty: enter the Ring!
Connect 2017 Meaningful connections between brands and consumers
Targeting The founding step of any strategy

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November 2017

N°2

May 2017

Brand France: a brand with great potential
Solution Ad’Visor, the TripAdvisor of advertising creation
Target Are fickle consumers disloyal by conviction?
Report Story telling is fine, story doing is finer yet
Pricing Using statistical modelling to question your princing policy
Best case Socialyse@CSA, a new extension of qualified audiences

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May 2017

N°1

September - October 2016

Infographics ROPO observatory
AD testing ACE: measure the efficiency of an advertising campaign in real time
Target Millennials?
Digital An ever-growing effect on business, enhanced by digital tools
EFFI 500 Invest to earn more!
CSA Insight When data fuels targeting

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September - October 2016

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