NATIVE PODCAST
CSA has unveiled the results of its 6th native podcast barometer. The results show that listening to native podcasts continues to grow in France. 42% of French people aged 18 to 64 listen to podcasts regularly (+5 points in one year), 33% monthly (+7 points) and 24% at least once a week (+8 points).
Among weekly listeners, 73% have increased their consumption of native podcasts, and 55% plan to do so in the next six months. Podcasts under 15 minutes are particularly popular, listened to by 62% of weekly listeners.
However, 58% of French people do not listen to native podcasts. Reasons expressed: 26% say they prefer to listen to the radio, 23% don't know what it's about, 18% don't think about it.
