Havas Edition

THE WORD OF THE MONTH

SLOP

According to an article published in CB News on February 10, 2025, “slop” refers to «the endless wave of images and videos generated by artificial intelligence. Low-quality content that floods our screens and alters our perception of "real" and "fake".»

March 2025

Young Europeans and information

The European Parliament's Eurobarometer survey of 16-30 year-olds (from the 27 countries of the European Union) reveals trends in their use of social media to inform themselves about political and social issues.

42% of respondents say that social platforms are their main source of information on these topics, ahead of television (39%) and the online press and/or news sites (26%). 47% use Instagram to stay informed, while 39% prefer TikTok.

However, the question of the reliability of this information remains a concern, as 76% of 16-30 year-olds report having already been exposed to misinformation in the last seven days. Despite this, 70% feel able to detect it (18% say they are “very confident” and 52% “fairly confident” on this subject).

March 2025

The uses of artificial intelligence in France

A study conducted by Ipsos on the use of artificial intelligence (AI) by the French reveals that 9 out of 10 French people have heard of generative AI, and 4 out of 10 use it.

74% of 18-24 year-olds use generative AI, a figure that drops to 55% among 25-34 year-olds and 39% among 35-44 year-olds. 64% of senior executives have adopted this technology. Over three-quarters of users (78%) use it on a weekly basis, whether for professional, student or private purposes. AI is mainly used for research (48% of French people use it for this purpose), writing texts and documents (38%) and translation (36%). ChatGPT, particularly in its free version, is used by 66% of generative AI users.

However, certain concerns are emerging. 49% of French people are worried about the risk of spreading false information, and 35% fear the risks of collecting personal information and violating privacy.

March 2025

Lyon

Marseille

Nantes

Toulouse

Lille

La Réunion

Martinique

Havas Outremer

Recherche

Headlines

THE WORD OF THE MONTH

Young Europeans and information

The uses of artificial intelligence in France

Media poche annuel

Kicékikoné

Top Chrono

Livre Blanc

Best of

Lexique

actualités

Bibliothèque

La Newsletter du Cortex

Mediathèque

#NewDeal Magazine

Memento